Why networking is so damn important?

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This will be the very first of a series of posts about my favorite topic, which is networking.

We all network. Some do it better, some do it worse. With various results. Almost all of us have Facebook or Twitter account, a significant percentage of all professionals around the world also have a LinkedIn profile. But this is an online universe. Meanwhile in parallel universe…

Exactly. What about the real life networking? Do you actually realize how important networking is for your business or your professional career? Do you benefit out of it?

In order to help you answer all these questions, let me first touch base on the networking itself.

A network, as I see it, is a net of contacts one knows personally or virtually. Obviously, it is more effective and beneficial to network once you know someone from real life, when you can “put the name to the face” as we say it in corporate language.

I had a chance (and a pleasure) to work in a multinational (also virtual) environment for about 6 years so I’ll be sharing with you some examples from my own experience.

There are no doubts that networking is a great opportunity for you and there could be only benefits out of it (provided you do all the right things). Apart from the obvious reason of having multiple connections, a huge net of potential business partners, clients, colleagues or acquaintances, there is one thing you should bear in mind before you even start networking: this may change your life.

I’m not kidding. Let me give you an example.

Say you have been working for some time now in a company / corporation and you wish to advance in your career. You apply for the desired position within that organization but in another department. You have a great CV, some excellent achievements and the interview went extremely well. Now imagine there is also Michael applying for that position. And he has a very similar profile. You are both strong candidates and both look promising. Say Michael met up with a couple of folks from that department sometime back and he offered his help in preparing that difficult report the team were struggling with. He also mentioned several times that he would be interested in working on some projects carried out in their department. The manager of the department really liked Michael’s report and his proactive attitude. Although he likes you as a candidate, he already knows a bit more about Michael and his skills. Who do you think will get the job?

We hear quite often that networking is just about creating connections. Moreover, it is viewed in the negative light. I’m not denying, it might be the case in some circumstances. What you should realize though is the fact that networking is all about creating and maintaining relationships. How to do it professionally? Well, simply wait for my next post about good practices! 🙂

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